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Michael Sonick, DMD, is an internationally known, highly regarded authority in the field of dental implantology and periodontology. A full-time practicing periodontist in Fairfield, Connecticut, he is also a frequent guest lecturer in the international program at New York University School of Dentistry and the University of Connecticut School of Dental Medicine. He lectures worldwide on the subject of esthetic implants, periodontal plastic surgery, guided bone regeneration, comprehensive treatment planning and the delivery of exceptional customer service. He is the author of the book “Treating People Not Patients” and co-editor of the multi-language textbook, “Implant Site Development.” He serves on the editorial boards of numerous journals including the Compendium of Continuing Education, the Journal of Cosmetic Dentistry, Inside Dentistry, Dentistry Today and also writes and publishes numerous papers in peer-reviewed journals. Dr. Sonick is a diplomate of the American Board of Periodontology, a diplomate of the International Congress of Oral Implantology, a fellow of the American Academy of Implant Dentistry, a fellow of the International Team for Implantology, a fellow of the International Society of Periodontal Plastic Surgeons, and an Eagle Scout. His mission is to improve the quality of patients’ lives as well as the lives of everyone he meets.

Treating People Not Patients

Course Description:

Ideal dental care should involve treatment of the entire patient. However, this is not always the case. Health care providers are often taught to perform procedures, not comprehensive patient care. Dental school training focuses on the mastery of individual skills and technical procedures, not human relationships.

Our mission is to establish healthy relationships based on trust and shared decision making among the patient, doctor, and staff.

Achieving acceptance of treatment that is in the patient’s best interest and that aligns with their goals involves an approach that differs greatly from the traditional report of findings and a list of procedures. Dr Sonick will review the important patient communication techniques that have allowed him to build a successful practice where over 90% of his patients say yes to comprehensive dental treatment. Decades of experience and study allow him to present intriguing cases, but equally importantly, he will guide you through aspects of office design and team-building that are essential to a patient-centered environment.

Learning Objectives:
– How to establish Rapport, Trust and Engagement with the patient
– Become a master communicator through story
– NLP (Neurolinguistic Programming) Models for Communication, Framing, Utilizing Motivation Triggers
– Learn how to create a first-class impeccable office environment
– Build a servant hearted team that provides a WOW experience
– How to achieve greater patient acceptance of comprehensive treatment

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